STAY HOME
CAMPAIGN
Stay home is a new Real Estate Agency in Algarve with the main focus of transparency, innovation and simplicity.
client
Software
time line
The Ask
Introduce Stay Home as the go-to real estate agency in
Algarve, specially in Faro by creating a visually striking
and memorable campaign. The focus is on brand
awareness, using bold illustrations and clean designs
across billboards, mupis, and magazines.
The Design
The design concept for the Stay Home campaign focused on simplicity, clarity, and approachability. I used big illustrations and minimal copy to make the message immediately understandable, paired with a beach-centered color palette to evoke calm, freedom, and trust. Clean layouts with plenty of white space, creating a welcoming, aspirational feel while keeping the brand visually consistent across billboards, mupis, magazines.
Less text, more impact—simple but powerful visuals that connect comfort with paradise.
the development
We created the Stay Home campaign around the slogan "Where Comfort Meets Paradise," using a clean, beach-centered design with big illustrations and minimal copy. The campaign included billboards, mupis, and magazine ads, focused on transparency and trust to connect with expats, retirees, and families relocating to the Algarve.
the takeaway
A clear, consistent brand message combined with approachable design and a trust-focused strategy can effectively engage a target audience, build credibility, and make a real estate agency stand out in a competitive market.
